News

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.

Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health.

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients.

If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude.

On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital.

Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types.

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts.

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why "radical honesty" is more important than ever as AI influences the home shopping experience.

The Oppenheim Group owner shared thoughts on the state of the market and was jazzed up about upcoming seasons of "Selling Sunset" and "Selling the OC."

From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next.

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

Lending industry groups and FHFA director Bill Pulte welcomed Fair Isaac's new direct license pricing as a useful first step, but said more reforms and competition are needed.

RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes have partnered with Final Offer — a platform that lets buyers and their agents see all competing offers in real-time, complete with prices, terms, and contingencies.

Craig Rowe reviews Cloze AI's latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business.

The Agency Camano Island's Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points.

In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence.

The real estate portal giant expects a chill on prices to spread through markets across the country over the next year, with pockets of strong price growth in the red-hot Midwest and Northeast.